Be A Brand
What Is
Branding
Branding often means different things to different people.
For some, it’s just the logo design and for others, it’s the size, shape and sound of everything they do.
Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount.
We’ll create the perfect brand for your business.
Does your brand just need a
Refresh?
Keeping your branding fresh and relevant to your market is crucial.
Brands now need to perform across an ever-changing array of media, devices and personas.
Something that worked perfectly three years ago may now be going a little stale.
We can help you reinvigorate your branding to reach new customers and re-engage existing ones.
Brand Development.
We have a process through which we develop branding projects.
Research, planning & strategy
How deep we dive into this stage of the process depends very much on the size of your project. Researching your space, understanding you and knowing your customers is a crucial stage in getting your branding bang-on.
Brainstorming & concepts
We like to work with sketch pads and produce creative that’s developed around concepts. This approach ensures that the thinking behind our creative is rock solid and you get more ideas and creative for your budget.
Killer Creative
Once the creative directions have been explored fully and we’ve got a solid understanding of what everything should ‘feel’ like, we move onto the Macs to start refining the design work.
Application
Successful branding is more than just the logo. Controlling every aspect of how your branding works across different types of media, print and devices is important. We create style guides and usage guidelines to ensure consistent usage.
Types of Branding
Meaningful corporate branding is crucial to any company. A successful brand builds recognisability and trust among your target audience. At Ultimate, we fuse creativity with clear-headed commercial judgement to develop brands which stand out from the crowd. We build brands with an eye to the future, providing you with long term solutions to ensure a lasting brand.
Why do people choose to buy specific products repeatedly? Because they have an emotional attachment to them. By blending research and creativity, we brand products in compelling and effective ways. Our designs are impactful and remain true to your brand values and personality, ensuring that customers will keep coming back.
Sometimes your brand just needs a refresh. Ultimate has a tried and tested approach to ensure that the process is as painless as possible. As a branding agency, we ensure that your new brand design remains targeted, cohesive and flexible, as well as aesthetically pleasing.
Brand positioning is all about visibility and recognition. Your brand identity needs to occupy a specific place in consumers’ minds. They should have a clear understanding of the company’s USP compared to its competitors. Ultimate can help you build a brand positioning strategy that tailors your brand to the target audience, their expectations and their emotions.
